Bloomberg, Now Official, To Spend $30M On TV Ads Alone

While his odds may look long at present, one thing’s for sure: Michael Bloomberg’s announcement that he’s officially a candidate for the Democratic presidential nomination is good news for television and other media.

Although Bloomberg has declared that he won’t take campaign contributions, his campaign has already reserved more than $30 million in TV ad time, reports The Guardian.

That’s not a stretch for the media mogul: Forbes currently estimates his net worth at $58 billion, making him the ninth-richest person in the country and the fourteenth-riches in the world.

The first ad in the campaign (below), themed “Rebuild America,” has begun airing.

The ad talks about Bloomberg coming from the middle class, paying his way through college, and building a global business, as well as his contributions as an individual and three-time mayor of New York City to job creation, education, health care and environmental and gun-control efforts.



Bloomberg spent a record $102 million, or $172 per vote, in his final mayoral reelection campaign.

3 comments about "Bloomberg, Now Official, To Spend $30M On TV Ads Alone".
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  1. Douglas Ferguson from College of Charleston, November 25, 2019 at 10:19 a.m.

    Move over, Tom Steyer.  Another super-rich guy wants to be President. We've seem how well that worked out with Trump.

  2. Karlene Lukovitz from MediaPost, November 25, 2019 at 10:24 a.m.

    But let's not forget the crucial differences: Bloomberg and Steyer both created their own SUCCESSFUL businesses (as opposed to being given millions by their daddies and blowing all of that -- plus other people's money -- on bad business decisions and profligate spending). And both Bloomberg and Steyer have given huge amounts of effort as well as their own money to making the world a better place (rather than being crooks who use political office to stuff their own pockets).

  3. Douglas Ferguson from College of Charleston, November 25, 2019 at 7:08 p.m.

    Let's not forget Jeb Bush burned through $26 million on TV ads and wound up with just three delegates.

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