• by Tanya Gazdik , December 11, 2019

Air Canada is launching creative that taps into the emotional connection of being with loved ones for the holidays.

“Lost Reindeer” was created in collaboration with FCB Canada and will appear throughout the holidays.

The cinematic ad, which includes a 3-minute extended version, follows a group of children who come across a lost reindeer. After discovering the reindeer is far more special than they could have imagined, the group works together to help the reindeer harness its magic and find its way home.

“We wanted to create an ad that reflected the magic and celebration that takes place during this time of year,” said Andrew Shibata, managing director, brand at Air Canada, in a release. “With our travelers reuniting and gathering all over the world, all 36,000 Air Canada employees feel very fortunate to play a part of their journeys home for the holidays.”

The ad will be featured in multiple forms, including an extended version for Air Canada’s channels, a 90-second video in cinema, a 30-second spot on television across Canada and a 15-second video on Air Canada’s social media and digital platforms.