Acquia, a digital experience platform provider, has launched a program that it says will help partners improve their personalization, using their own websites as a testing ground.
At launch, the Acquia Lift Solutions Partner Program has several partners, including Bounteous, Cohaesus, Elevated Third and Unleashed Technologies.
The goal is to provide hands-on training that will help companies “reap the benefits of better personalization for their own businesses,” states Joe Wykes, senior vice president of worldwide partnerships and sales for Acquia.
Acquia cites research showing that 90% of consumers feel brands are missing the mark when it comes to personalization
According to the company, participants can use their websites as an Acquia Lift testing and training ground, allowing them to:
Earlier this month, Acquia signed a deal to acquire AgilOne, a provider of a customer data platform.