Craftsman Wears The Ugly Sweater For Holiday Campaign

Craftsman is launching a social-led campaign encouraging fans to comment on the brand’s ugly sweaters to win prizes. 

The campaign, developed with Red Tettemer O’Connell & Partners (RTO+P), is designed around three custom holiday sweaters and asks followers to comment using #CRAFTSMANgiveaway for a chance to win a holiday sweater of their own. 

Influencers like TV host Chris Duke, Joe Gibbs Racing and one of its team drivers Erik Jones are leveraging their own networks to help raise awareness for the campaign. Craftsman also worked with RTO+P to create a special-edition ornament that was gifted to all followers whose photos or videos appeared on the brand’s social pages this past year.




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