BlueConic, provider of a customer data platform (CDP), has pulled in $13 million in Series B funding, bringing its total financing to $25 million to date.
The round was led by new investor Spring Lake Equity Partners with participation from existing backer Sigma Prime Ventures and angel investors. Dan MacKeigan, founding partner of Spring Lake Equity Partners, has joined the BlueConic board.
The company claims it is equipped to help brands improve their marketing while complying with the California Consumer Protection Act (CCPA) and other laws.
“In an era of consumer privacy regulations like GDPR and CCPA, brands are unprepared to orchestrate individualized marketing for every stage of the customer lifecycle while also respecting individual privacy,” states BlueConic CEO and co-founder Bart Heilbron.
In 2019, BlueConic introduced AI Workbench, which it says amplifies its predictive modeling capabilities for marketing and data science users.
CDPs can drive better email targeting and follow-up.
The firm is headquartered in Boston and has offices in Europe.