The campaigns of Democratic presidential nominee contender Michael Bloomberg and President Donald Trump will each pony up approximately $10 million to buy 60 seconds worth of advertising during this year’s Super Bowl.
Trump’s announcement followed Bloomberg’s by a few hours yesterday — illustrating that Bloomberg’s goal of “getting under Trump’s skin” with the ad buy, as expressed by a Bloomberg campaign spokesperson to The New York Times, seems to have worked.
Trump’s campaign told Politico that it reserved and paid for 60 seconds of ad time in the game — whether for one spot or two 30-second spots is unclear — in December.
Bloomberg is using his own money for the ad.
Trump is drawing from the $463 million ($200 million of it “in hand”) in combined campaign funds amassed by his campaign and the Republican National Committee, according to those organizations.
The Super Bowl, watched by nearly 100 million people last year, falls the day before the Democratic caucuses in Iowa.
Bloomberg’s advertising strategy is to “take the fight to Trump” by “running a national campaign that focuses on states where the general election will be decided — parts of the country often overlooked,” the candidate’s campaign spokesperson, Michael Frazier, told The Times.
Trump’s campaign will begin ramping up its advertising across TV, radio and digital this month, and has approved a multimillion-dollar plan to target voting blocs including women, evangelicals, Latinos, and African Americans, reports Politico.
Fox Sports announced in November that it had sold out the 77 available Super Bowl ad slots, charging up to $5.6 million for 30-second spots.