CoreMedia has debuted a B2B connector app that it says can help brands create B2B content experiences across channels.
CoreMedia Content Cloud’s Commerce B2B Connector was built on Salesforce and is available on the Salesforce AppExchange.
Among other things, it helps brands maintain messaging consistency in email newsletters, websites, mobile apps and push notifications, using CoreMedia’s Content Cloud capabilities.
The objective is to help B2B brands “react to market trends instantly, stay ahead of the competition and become instantly recognizable iconic brands,” states said Sören Stamer, co-founder and CEO of CoreMedia.
The app allows for content management, experience control and omnichannel delivery, the company adds.
CoreMedia helps B2B companies drive online services by creating omnichannel online experiences, the firm says.