Panda Express Taps AR For Lunar New Year

To celebrate the Lunar New Year, Panda Express is launching an augmented reality experience called the Celebration of Good Fortune.

Five different AR filters provide an interactive way to tap into the culture and symbolism behind Lunar New Year.

These include a game to snack on lucky food and throw firecrackers to ward off evil spirits, a parade to act as a lion dancer, a lucky red envelope surprise and the glow of the Lantern Festival.

“The Lunar New Year holiday is at heart about coming together to bring and share joy and good fortune,” stated Andrea Cherng, chief marketing officer at Panda Express. "As a holiday deeply rooted in our culture, we are honored to bring millions of people together to celebrate Lunar New Year through our new digital experience."

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