• by Karlene Lukovitz  @KLmarketdaily, January 21, 2020

Netflix and Sky have signed a multiyear extension of their two-year-old deal.

U.K. Sky pay-TV subscribers will continue to have access to some Netflix content via the Netflix app. In addition, subscribers to the premium Sky Q TV box will have the option of paying £5.99 per month, as an item on their Sky bill, for Netflix’s basic plan.

Now looking to make Sky Q an aggregation platform, Sky has recently also signed content partnerships with the BBC, Channel 4, Channel 5 and Warner Media.

Sky is also investing in original content by building Sky Studios Elstree, a new 14-stage film and TV studio.