Jeep will mark 17 years as the exclusive automotive sponsor of X Games Aspen with a themed TV spot.
The 30-second “Holy Jeep” broadcast spot, from Chicago-based agency High Dive, features the 2020 Jeep Wrangler Rubicon Edition and the 2020 Jeep Gladiator Rubicon Edition. It will debut on television during ESPN’s coverage of the X Games.
New this year, the first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete. The winner will receive a Jeep Golden Grille X Games Award noting the honor and be featured on Jeep social media.
X Games Aspen will take place Jan. 23 to 26 at Buttermilk Mountain at Aspen Snowmass.
Jeep brand activations on-site include the Jeep Immersive Dome Experience, where consumers can sit in Jeep Wrangler-branded heated seats while watching a film showing a heart-pounding Jeep Wrangler drive off-road in the snowy mountains.
At the Jeep Adventure Custom Keychain Experience, consumers who register on-site will receive a custom engraved Jeep brand keychain at the Jeep Activation Hut.
They can also participate in the walk-around experience, where a Jeep brand product specialist will take them for an official product tour of the Jeep Wrangler Rubicon and Jeep Gladiator Rubicon models.