
Google effectively became a TV
advertiser ten years ago with its first spot in the Super Bowl, and it will be back in the Big Game with another tear-jerking spot promoting the distinctly human benefits of its AI-powered Google
Assistant, which in 60 seconds helps a widower remember how to keep his love for his deceased wife alive.
In a series of interrogative requests, Google Assistant helps an unnamed
85-year-old grandfather remember his wife Loretta through a series of archived photos and reminiscences, narrated by his own voice, and laughter.
“The ad reflects our
goal to build products that help people in their daily lives, in both big and small ways,” Google CMO Lorraine Twohill writes in a blog post unveiling the spot this morning.
Like Google’s original “Parisian Love” Super Bowl spot 10 years ago, the new ad is a “simple” love story, Twohill says, “told through the lens of
our products.”
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