• by Ray Schultz , January 30, 2020

Attentive, provider of a mobile messaging SaaS platform, has raised $70 million in Series C funding, bringing its total capitalization to date to $124 million.

The round was led by Sequoia and IVP with participation from existing investors Eniac Ventures and NextView Ventures.

Founded in 2016, Attentive will use the funding to build new platform functionalities and pursue market expansion in response to demand in new industry verticals.

Attentive says it serves over 750 clients, including Coach, Urban Outfitters, CB2, PacSun, Lulus, Party City, and Jack in the Box.

Its mission is to facilitate “real-time, two-way conversations with customers via mobile messaging,” states Brian Long, co-Founder and CEO of Attentive.

Long predicts that marketers will see “every business using personalized messages to communicate everything from marketing, transactions, and customer service — across the entire lifecycle.”

The company says it sends messages based on real-time behavioral data at all stages of the customer lifecycle.

Following Attentive’s Series B round last August, it increased its engineering team by 160%, it says.  

In addition, the firm expanded its headquarters in New York City and built cross-functional teams in Los Angeles, Boston, Atlanta, Denver, Detroit, and Indianapolis.

That round was also led by Sequoia.