GYK Antler has been named the lead agency for Wahlburgers, a Boston-based chain of casual dining burger restaurants and bars owned by chef Paul Wahlberg and his brothers,
actors Donnie Wahlberg and Mark Wahlberg.
The family-owned business has more than 34 restaurants in North America, the UK and Europe and was featured in the A&E reality show about the
Wahlberg family.
The agency is part of the recently formed York
Creative Collective that was founded by Travis York, the CEO of GYK, which became part of the collective along with several other charter members.