Smashburger has been working with creative agencies on a project basis, and handling media in-house. This is the first time the burger chain has consolidated media and creative at one shop.
The agency has considerable food-related ad expertise which contributed to the win. Clients include CoreLife Eatery, Marlow’s Tavern, Instant Pot, Robert Mondavi Winery, Pyrex and Saputo Dairy Foods.
A new Smashburger integrated brand campaign will launch next month. The chain has more than 300 locations nationwide.