Couples chose to stay in and spend less this Valentine’s Day, according to purchasing data released by customer experience specialist Bloomreach.
Flower sales fell by 13% and jewelry by 36%. Instead, buyers opted for lingerie and dining in.
Mobile was the main source of last-minute sales, showing a 43% increase over last year. In addition, mobile traffic increased by 94% on Feb. 13, compared with that of 2019.
In contrast, desktop showed only a 7% increase in sales and an 8% hike in traffic the night before the romantic day, compared with last year.