Blaze Verify, an email verification solution, is partnering with Sendlane, an email marketing automation tool, to help brands protect their sender reputation and ensure inbox placement, the firms have announced.
The arrangement allows Sendlane users to improve their email results by utilizing user-friendly list-cleaning solutions, the firm claims.
In addition to email verification -- including gender and name -- Blaze Verify tracks the health of a brand’s data, the firm says.
"Regularly cleaned email lists are an essential component of any successful email marketing campaign,” states Blaze Verify CEO Sean Heilweil.
"By combining our data-driven email marketing automation platform with a tool like Blaze Verify, we're enabling Sendlane users to send smarter emails and improve their overall email deliverability," states Jimmy Kim, CEO of Sendlane.