• by Ray Schultz , March 11, 2020

Playable, a video resource for email marketers, has debuted Stock Video Library, which contains millions of videos that can now be sent in emails delivered by Mailchimp.

Marketers can find videos and add brand logos and captions, using Playable AI-driven video editor, the firm says.

In addition, firms with videos on YouTube, Twitter, Facebook or Instagram, can upload those videos into Playable and use them in email campaigns delivered by Mailchimp. 

"Any small business can now benefit from the increased email click-through and post-click purchasing that video content inspires, without suffering the cost and complexity of producing their own video content," said Joni Deus, senior director of partnerships at Mailchimp.

According to Playable, its Stock Video Library features millions of royalty-free videos from Shutterstock and iStock by Getty Images.