Shoppable Media firm Benja Incorporated is partnering with BaseballFYI, a new email newsletter, to provide ecommerce shopping experiences to readers.
As part of the arrangement,
the BaseballFYI newsletter and website will allow subscribers to shop with Benja partner brands such as Nike, AffordableJersey.com and CoverageGear.com.
Baseball.FYI, a free
email weekly, features content by baseball writers from publications such as Baseball Prospectus, FanGraphs, and The Athletic. The newsletter says it has added over 2,000 subscribers
since its launch in January.
Benja hopes to support BaseballFYI as it continues “building a leading national voice," states Andrew J. Chapin, CEO, Benja.