
The global ad-spending outlook has been revised downward
by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for worldwide ad spending in 2024.
The global revision follows one
that eMarketer issued for China late last week, and much of this year's correction is attributable mostly to China.
"Our downward revision is primarily due to one country: China, the epicenter
of the COVID-19 outbreak," the eMarketer update states, adding: "The first case was discovered there in late December 2019, so we have had more time to track the virus’s impact on the
country’s ad market."
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