Former Wunderman Thompson Chief Marketing Officer Jamie Gutfreund has been appointed a strategic advisor to in-game ad platform Anzu.io.
Gutfreund was CMO at WT and its predecessor agency Wunderman for close to four years. In April of last year she left for Hasbro where she served as Chief Consumer Experience Officer for about seven months.
Gutfreund will join a team of advisors gathered by the platform who are tasked with helping it drive global growth and visibility with advertisers and others.
Last summer Anzu announced that it had raised $6.5 million in Series A funding led by BITKRAFT Esports Ventures, with participation from Wunderman Thompson parent WPP and Axel Springer Digital Ventures.