• by Richard Whitman , Columnist, April 14, 2020

It’s internship season in Adland and Minneapolis-based agency Solve has created a new program that aligns with the new work-from-home culture. It’s recruiting interns from around the country who will work remotely just like most of us are doing right now.

And it’s driving awareness with a funny new campaign, #Don’tMoveToMinnesota that pokes self-effacing fun at its home state.

You know, one of those “flyover” states.

One post in the campaign reads “1 in 5 people who move to Minnesota end up saying ‘you betcha.’ Do you really need another reason not to move here?”

“Recruitment” videos reinforce what a great idea it is to work remotely—way remotely—when you work for a firm in Minnesota with blizzards in April and “50,000 mosquitoes per resident” in the summer.

Selected participants will work in account management, creative and media disciplines on clients including Sunoco, Porsche, Raymond James, Founders Brewing and Président Cheese.

“Minneapolis agencies typically have trouble competing for top interns with places like New York, Chicago, Los Angeles and San Francisco,” said Brian Platt, Solve group creative director. “Since Solve’s running its internship remotely, any apprehension around having to move to Minnesota has been lifted.”

The internship is scheduled to begin in June and run through August, although the agency may make exceptions for students who are able to start sooner due to class cancellations.

Prospective “world class” candidates can apply here.