• by Larissa Faw , May 7, 2020

Cholulua Hot Sauce is appointing Vice’s Virtue as the brand’s lead creative agency following a client-led formal review that happened prior to the pandemic. Virtue will spearhead the strategic and creative development of Cholula’s brand marketing efforts across the North America region.

The partnership kicked off with a virtual Tacothon celebrating Cinco de Mayo in which celebrities including Dwayne Wade, Sophia Bush and chef Tom Colicchio will share their secret taco recipes.