eBay's advertising campaign rolled out to capitalize on the recent surge in sales on the site. The company is spending more on advertising and its small- and medium-size focused “up-and-running campaign," Colin Sebastian, senior research analyst at Baird, wrote in a research note published Monday.
“The company is ramping spend across traditional and digital-marketing platforms to sustain some of the recent momentum,” he wrote.
Marketplace volumes continue to remain strong on eBay for the week ending May 16, marketing the sixth consecutive week of double-digit year on year growth, according to Robert W. Baird’s proprietary tracker.
“We note this data is slightly better than some of our other ecommerce checks over the course of the week, Sebastian wrote.
Despite the fact volumes were off in April, Sebastian believes the ecommerce industry is looking at improvements based on the firm’s “high single-digit Q2 GMV/transaction revenue growth estimates.”
Broader ecommerce trends reflect a modest downshift in activity. Baird’s industry tracking of more than 10 daily and weekly ecommerce data points continue to suggest healthy year-over-year ecommerce activity so far in May.
Others are starting to express positive performance and returns as stores start to reopen after temporary shutdowns by COVID-19.
A text message this morning from Dominick Miserandino, CEO at Inquisitr.com, read: “Feels like it’s turning around, which is good.”
Mark Mahaney, analyst at RBC Capital Markets, also recently published a research note with positive news. He wrote that while no stocks are immune, the “COVID crisis has created structural winners.” Some of those include Amazon, Shopify, Etsy, eBay, Netflix, and Spotify.