Hyundai Hope on Wheels and Musicians on Call have unveiled a new series called “Healing Through Music.”
The series will feature national recording artists, like Sia, Jason Derulo, JoJo, Ally Brooke, Rachel Patten, and others who will surprise patients and caregivers with virtual performances, ranging from one-on-one visits to hundreds of individuals tuning in throughout a hospital.
Musicians on Call is a nonprofit that brings live and recorded music to the bedsides of patients in healthcare facilities. Hyundai Hope on Wheels is a nonprofit aligned with the auto company that is dedicated to finding a cure for childhood cancer.
The two groups were brought together for the “Healing Through Music” program by Hyundai ad agency Innocean.
Videos from the performances—scheduled over the next four weeks-- will stream on the social media accounts of the two partners Monday-Friday at 7 p.m. EST. The timing is tied to hospital shift changes and the hour that many Americans nationwide, cheer, bang pots and applaud to show their gratitude to caregivers.