Interpublic media agency UM has been named global media agency of record for battery maker Energizer Holdings, Inc.
Energizer reported advertising costs of $96.7 million for its 2019 fiscal year.
UM was first awarded Energizer's North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio of brands, including Armor All and Rayovac.
Under its expanded scope UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer's global portfolio of batteries, Lights and Auto Care brands.