Baskin-Robbins and 22squared are seeking young heroes as part of the “Pint-Sized Heroes” campaign to reward those under age 18 who are using their creativity and imagination to make big differences during the COVID-19 pandemic.
The creative was shot remotely, with a dozen people in eight different cities via Zoom and iPhones, as they demonstrate their respective projects. Zoom was used by the agency to communicate with the kids and guide the parents. Then moms and dads used their personal phones to record footage and take photos based on cues from director EJ McLeavey-Fisher.
Viewers are encouraged to nominate their own young hero at PintSizedHeroes.com. Baskin-Robbins is making $5,000 donations to each hero's charity of choice as well as giving them free ice cream for a year.