Around the Net
Don't Use Tactics From The 1980s When Sending Emails In 2020
- CMSWire, Friday, May 29, 2020 11:06 AM
Sending emails based solely on demographic segments is a leftover tactic from the 1980’s. The world has changed since then — and in the last three months. Aaron Raddon, co-founder and CTO of Lytics, explains how data can now drive today’s campaigns.
