This may or may not be equally true in the U.S, but UK consumers are a sentimental lot when it comes to email.
A study by Pure350 and EmailExpert shows that 11.6% of respondents miss emails from brands they no longer hear from.
In addition, 18.2% want more COVID-19-related emails from brands.
But it depends on their age — 23% of 18- to-24-year-olds feel that way, and 22% of those ages 45-64.
In contrast, only 14% of 25- to-34-year-olds seek more COVID-19 emails, and 9.2% of those in the 35-44 age category. In addition, 20% of men feel that way, along with 16% of women.
And 23% of consumers in Wales concur, as do 18.9% of those in England, 12.5% of consumers in Northern Ireland and 10.6% in Scotland.
Of the consumers polled, 63% are satisfied with the number of COVID-19 messages and the remainder think some brands are sending too many.
Among millennials, 38.2% in Scotland want more COVID-19 emails, while as do 35.7% in Wales, 20% in Ireland and 13.9% in England.