Merge Taps Isobar Veteran For Chief Digital Officer Role

Chicago-based marketing services agency Merge has appointed Saurab Bhargava as its first Chief Digital Officer.

Bhargava, who served with Dentsu Aegis Network’s Isobar for nearly two decades, will lead Merge's digital transformation business and will remain based in Chicago.

Bhargava has led digital transformation programs for well-known brands including Enterprise Rent-A-Car, Fidelity, Hilton, Heidrick & Struggles, Avis, among others.

He was with Isobar from 2000-2019, lastly as a senior vice president and portfolio lead. Most recently he was a partner and Chief Digital Officer at TechCXO.

Earlier this year Merge acquired independent digital agency Sandbox creating an agency with a staff of 600 across seven offices in the U.S. and Canada.  




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