Budget Blinds is appointing The Many as the window covering franchise’s agency of record, marking the independent agency’s first client awarded during the COVID-19 pandemic.
The business came through a previous relationship with Heather Nykolaychuk, Chief Marketing Officer, Budget Blinds who worked with the agency on Mattel’s Hot Wheels.
The assignment kicks off with support for franchisees in local markets to drive communications around key products, services and innovation.
Budget Blinds and The Many will also work together on long-term creative development and media strategy across TV, digital, video, radio, print, social and activations. The company’s first-ever integrated brand campaign is slated to debut in early 2021.