In December, the City Council of Colorado Springs, Colorado, approved new rules to support so-called “smart use” of water. Colorado Springs Utilities, a municipal utility, is now educating the community about the new regulations.
Earlier in 2020, the organization and advertising agency Vladimir Jones (VJ) story-boarded the creative to cast and film educational videos with live actors using on-set crew.
Then this strategy became impractical in light of Colorado’s stay-at-home and social-distancing restrictions to prevent the spread of the novel coronavirus.
However, the campaign still needed to hit its target June 1 launch date. Colorado Springs Utilities and VJ analyzed several alternatives before VJ proposed the creation of animated videos for broadcast TV, connected TV, and social media. The team also carried over the revised creative approach for digital display, out of home, print and radio.
VJ worked remotely with design studio MAKE and audio production company Postmodern
in creating the videos using CGI-created characters. Sample the work here and here.
The videos launched June 8, adding on to a multimedia campaign that began June 1. The campaign runs solely in the Colorado Springs region.