Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally

Fox News Channel pulled in its highest-ever prime-time viewership for a Saturday night covering President Trump's rally in Tulsa, Oklahoma, with 6.7 million Nielsen-measured viewers for the 8 p.m. to 11 p.m. time slot.

Fox News was much higher than its two main cable TV news network competitors -- with CNN at 2.2 million and MSNBC at 2.1 million for the same time period.

Fox News also led among the key 25-54 news viewers that major brand advertisers favor, at 1.4 million.

CNN came in at 550,000, followed by MSNBC with 338,000.

The actual live event pulled in around 6,200 in attendance at the Bank of Oklahoma venue, according to the Tulsa Fire Department -- well below the more than 20,000 expected to fill up the arena on Saturday night -- due to COVID-19 and other concerns, according to analysts.

By way of comparison, looking at prime-time viewing for the most recent month of May, Fox grew 44% to 3.4 million viewers versus the same month in 2019. MSNBC was 16% higher to 1.9 million viewers and CNN was 117% higher to 1.7 million.




3 comments about "Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally".
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  1. Ed Papazian from Media Dynamics Inc, June 23, 2020 at 10:40 a.m.

    Wayne, again, we are told that the "key" TV news viewing group is adults aged 25-54, when this "demo" accounts for only a fifth of the average minute audience. In reality, adults 25-54 was decided upon  as the most common   news audience tonnage guarantee metric ages ago, as a concession to the fact that even then the real "key" viewer group was adults 65+.So, instead of making it 18-49, as was most commonly used in primetime and fringe evening,  news got a slight shift in the older direction.  It had nothing to do with targeting. And still doesn't. In fact any advertiser who really defines its target in  childishly simplistic terms---- like adults 25-54--- would be nuts to buy TV news at its premium CPMs.

  2. Mark Laurence from Greater Media, June 23, 2020 at 2:06 p.m.

    The surprising thing to me was that CNN and MSNBC did not broadcast most of the rally. Four years ago, all the cable news channels were hanging on every Trump rally word. But this year, only one network on my cable, Fox News, broadcast the whole thing. Yes, they picked up a good-sized audience of 6.7 million, but 4.3 million viewers preferred to watch live coverage of how small the arena crowd was and what a shocking disappointment the rally turned out to be. That's a high number of Saturday night hate-watchers, in my view.

  3. PJ Lehrer from NYU, June 24, 2020 at 9:53 a.m.

    And they all got to see a man taken down by teenagers.  Talk about weak...

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