• by Wayne Friedman , July 1, 2020

NBCUniversal's soon-to-be-released premium streaming service has struck a non-exclusive deal with competitor ViacomCBS to bulk up Peacock’s TV and movie content at launch.

The deal consists of mostly library product, older TV shows and movies.

More recent shows include Showtime’s “Ray Donovan” and “The Affair,” as well as the older TV network aired show “Charmed” (which will start in October on Peacock), “The Game” and “Everybody Hates Chris.”

CBS’ “Undercover Boss,” also part of the deal, now in its ninth season.

Library movie product from Paramount Pictures includes “The Godfather” trilogy, “Catch Me If You Can,” “The Talented Mr. Ripley,” and “American Beauty.”

Peacock will be launched widely in the U.S. on July 15.

ViacomCBS has said it also intends to grow its CBS All Access premium streaming app to include much more programming. Bob Bakish, president/CEO ViacomCBS, says a new “supersized” platform will include more of Viacom’s cable network programming.

CBS All Access and Showtime are on track to have a combined 16 million subscribers for their streaming services by year's end, according to the company. CBS All Access launched in 2014, and Showtime launched in 2015.

Both CBS All Access and NBCU’s Peacock offer advertising-supported and non-advertising options for their services.