The Association of National Advertisers has elected to convert two more annual conferences this year to virtual only, given the pandemic, including one of its biggest events of the year, the 2020 Masters of Marketing Conference, which usually draws a Who’s Who of top marketing and agency executives.
Also going virtual is this year’s Media & Measurement Conference.
The Masters of Marketing Conference was originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL. The theme of the conference is “Force for Good. Force for Growth.”
The Media & Measurement Conference, originally scheduled to be held at the Ritz-Carlton in Naples, FL, will be held online September 23-24.
Like many other groups, the ANA has been forced to postpone, cancel or go virtual with numerous planned live events this year due to the ongoing impact of COVID-19.
In March it cancelled its annual media conference and postponed others.