• by Sara Guaglione , July 15, 2020

Bonnier Corp. will debut a number of licensed products from the Outdoor Lifebrand at the virtual Outdoor Retailer Summer Expo from July 21-23.

Outdoor Life’s suite of licensees and their product lines will be on display in their virtual booth at the event. 

All products will be available to ship between the third quarter of this year and the first quarter of 2021. 

Outdoor Retailer is one of the largest U.S. trade shows and business events for the outdoor industry.

The Outdoor Retailer Summer Market was originally scheduled for June 23-25 at the Colorado Convention Center in Denver. It was delayed and then transitioned into a virtual event, due to the COVID-19 pandemic. 

Outdoor Life’s products on display include: Outdoor Life Tennessee Pork Dog Jerky, knives and hand axes, branded T-shirts, hats, sleepwear and loungewear. 

The items will be displayed via PDF; some are featured in a "flippable" booklet style. 

In March, Bonnier announced it had partnered with a number of companies to create Outdoor Life licensed apparel and lifestyle products. 

This is the first complete line of licensed products for Outdoor Life from Bonnier Consumer Products. 

“While we were looking forward to displaying and showcasing these products in person, this is still a fantastic opportunity for retailers and additional licensees to see our diverse line of high-quality products,” stated Elise Contarsy, senior vice president of Bonnier Consumer Products.

Bonnier Corp.’s brands also include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World and Working Mother.