Mailchimp Debuts Cross-Channel Design Tool For SMBs

Mailchimp has unveiled a tool for helping small businesses design multichannel campaigns. 

Now being launched in beta as part of Mailchimp’s Content Studio, the new auto-designer allows brands to create email templates, landing pages and social posts for Facebook, Twitter, Instagram, and LinkedIn. 

The automated tool creates an integrated look in all channels by using logos, brand design elements and image files, Mailchimp says. 

Users can import designs into Content Studio from Canva or Adobe, it adds. 

The tool is built on technology from Sawa, the graphic design platform acquired by Mailchimp last year, the company continues. 

Mailchimp contends that marketing content creation is the biggest challenge faced by small businesses. 

In tests, users achieved a 14% increase in email engagement using auto-designer designs, the company claims. 





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