Vice’s Virtue is installing Krystle Watler as managing director, Americas and Genie Gurnani as executive creative director, Americas as the creative agency integrates its offices in Brooklyn, Los Angeles, Mexico City, São Paulo, and Toronto under their leadership.
This regional integration will see Virtue’s US, Canada, Brazil and Mexico teams working collaboratively and across borders, while exploring new business opportunities in local markets.
Gurnani joined Virtue in 2019 as both Virtue and Vice's head of creative in the APAC region. Watler joined Virtue in 2017 and was as the agency’s first business development hire. She was elevated to managing director, North America in 2019. This latest promotion adds the shop’s Mexico and Brazil operations to her remit.