• by Karlene Lukovitz  @KLmarketdaily, September 9, 2020

Amazon has hired Ukonwa Ojo as chief marketing officer of Prime Video and Amazon Studios, effective September 21.

Ojo, whose previous positions included CMO for MAC Cosmetics and for Coty, will lead global brand and originals marketing for Amazon.

She will report to Mike Hopkins, senior vice president of Prime Video and Amazon Studios.

Andy Donkin will move from head of global marketing for video operations to a new, as yet unannounced position, Hopkins told staff in a memo published by Deadline.

In the memo, Hopkins described Ojo as "one of the world's leading marketing executives," with a "two-decade track record as a builder of top global brands."

Ojo's "wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences," he added. "Over the course of her career, Ukonwa has been recognized with over 50 awards and honors for driving outstanding market-leading results and delivering creative campaigns and innovations that motivate people to act."

At MAC, Ukonwa focused on customer engagement and product innovation. At Coty, she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying.

Previously, she was a senior vice president at CoverGirl, and held brand and general management positions at Unilever, Reckitt Benckiser, General Mills Corp. and Meadwestvaco Corp.