Dotdash Acquires 'Simple Recipes,' 'Serious Eats,' Feasts On Food Status

Dotdash has acquired food and recipe sites Simply Recipes and Serious Eats from Fexy Media. 

Together, the two sites reach more than 16 million people per month, according to Comscore data.

Dotdash says the purchase makes it one of the top three largest food and recipe publishers online. The company's existing food and drink portfolio includes The Spruce Eats and; it acquired the latter last October.

“Our cooking, food and drink portfolio now reaches a broad and passionate audience from elite chefs and mixologists to everyday family cooks and new foodies,” stated Neil Vogel, CEO of Dotdash, the IAC-owned publisher former known as

Simply Recipes and Serious Eats will continue to use Fexy’s Relish technology, which lets consumers save and shop recipes.



Dotdash will deploy Relish across The Spruce Eats, as well.

This is the fifth acquisition for Dotdash since the beginning of 2019. 

In February, the company bought sustainability-focused sites Mother Nature Network and TreeHugger from Narrative Content Group.

Dotdash also owns Verywell, The Balance, Lifewire, Investopedia, The Spruce, ThoughtCo, Brides, TripSavvy, Byrdie and MyDomaine.

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