• by Richard Whitman , Columnist, September 28, 2020

By some estimates, Hispanic voters may account for 13% of the electorate in the November election — and could be the deciding factor in the outcome.

That’s why The Lincoln Project — the anti-Trump conservative group — is joining forces with a coalition of Hispanic voting-rights and mobilization groups to get Hispanics to vote for Joe Biden.

The LP is also out with a new Spanish-language ad condemning Trump’s handling of the COVID-19 crisis. “It’s a little like the regular flu,” Trump states in the ad.

You know, the one you get a flu shot for. Boom, done. Taken care of. He’s also heard proudly stating how he’s “always wanted to play it down,” referring to COVID-19’s deadly impact. “I still like playing it down,” he adds, despite the 200,000 Americans who have died from it.

The LP is collaborating with Mi Familia Vota, UnidosUS Action Fund and Nuestro PAC in a bid to persuade Hispanics that Biden is the right choice this November.

In addition to the ad, this Wednesday, the four organizations are holding a virtual Town Hall they are billing as possibly the “largest bipartisan gathering of Hispanic voices in modern politics.”

The Lincoln Project Hispanic Steering Committee — including legendary Hispanic advertising and marketing mavens Lionel Sosa and Cesar Martinez-Gomariz — will be working with the aforementioned Hispanic voting organizations to lead voter outreach and mobilization efforts across the country.