Business Optimism Of Global Marketers Improves, But Remains Net Negative -- For Now
- by Joe Mandese @mp_joemandese, October 6, 2020
The business optimism of global marketers has improved considerably over the past few months, according to the fourth COVID-19 pandemic tracking study conducted by the Word Federation of Advertisers.
While the net sentiment for the current business environment, as well as expectations for the next six months, remains negative its …
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