Study Reveals 'Willingness' Among Americans To Share Various Personal Data For Addressable Ads
- by Joe Mandese @mp_joemandese, October 13, 2020
On the heels of an IPG Mediabrands study revealing the reluctance American consumers have about sharing various forms of their personal data in order to receive more personalized advertising, Hub Entertainment Research has released a similar insight affirming that, but it depends on the level of "willingness" they are asked …
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