Deloitte Digital’s Heat has won the brand strategy and creative global AOR for Energizer Holdings Inc.’s auto care category which includes Amor All, Nu Finish, STP and A/C Pro.
Combined, those brands spent $7.4 million on measured media during the first half of 2020, which was more than the group spent in all of 2019--$6.3 million, according to Kantar.
The relationship began on Deloitte’s consulting side where EHI is also a client and the AOR appointment followed Heat’s successful spring ad campaign for Armor All.
Lori Shambro, Global Chief Marketing Officer, Energizer Holdings Inc., issued a statement:
“Deloitte Digital’s Heat brings unmatched knowledge of our business and customers through our existing relationship with Deloitte. In a short period of time, we’ve seen how valuable this can be when applied to our advertising, with the Armor All campaign outperforming the category and previous campaigns on tracked brand metrics. We are excited to continue our partnership and work with Deloitte Digital’s Heat across all of our auto-care brands.”
Leyland Streiff, New York general manager at the agency added that the AOR and consulting work will dovetail, “centered on growth strategy and the customer journey, to inform the campaigns.”
Earlier this year in a separate review EHI consolidated its global media account with Interpublic Group’s UM.