Dynamic Yield And e-Spirit Expand Personalization Partnership

Dynamic Yield and e-Spirit have expanded their strategic partnership to help firms boost personalization. 

The goal is to make “personalized digital experiences a reality for business users,” states Udo Straesser, chief revenue officer, e-Spirit.

E-Spirit integrated Dynamic Yield's personalization technology into its FirstSpirit DXP architecture in 2017 to serve clients of both firms.

One client -- automotive components seller Brose Group -- uses the combined technologies in its hiring. 

“The AI-based personalization technology helps us tremendously by identifying and prioritizing potential new hires early in the recruitment process and better engaging them with relevant content,” states Susanne Dumbacher-Geyer, website and personalization specialist, HR department at the Brose Group. 

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