Yellowtail Wine Celebrates 'Happy'

Deutsch Family Wine & Spirits brand Yellowtail wine is releasing the first work under new agency partner Pereira O’Dell. The agency landed the business in July.

The “Hello [yellowtail]” campaign includes an updated brand identity and new national, integrated brand assets including online video, digital/social, in-store and e-commerce.

The creative continues to deliver a positive, happy vibe. The new messaging borrows from musicals to celebrate “Happy” as young attractive people appreciate the bright side of life. These moments also channel the wine’s sunny Australian spirit.

The campaign’s media strategy includes ads during holiday and sports, as well as a digital and cable buy around the Puppy Bowl. 

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