How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
- by Joe Mandese @mp_joemandese, November 18, 2020
In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers -- GroupM created a nifty "impact map" clustering people into four quadrants based on their levels of anxiety, security and proactiveness.
The representation, part of GroupM's …
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