Email automation software provider Delivra has formed a partnership with Episerver, a digital experience platform, to help brands boost engagement and segmentation in their email and SMS campaigns.
The goal is to deliver “improvements in marketing automation while bringing new capabilities across optimization and reporting for campaigns,” states Karen Chastain, senior director global alliances at Episerver.
“Customers who use the integration will gain the ability to create more personalized campaigns with a simpler process,” adds Mike Barnes, director of partnerships at Delivra.
The arrangement will allow Delivra customers to use behavior data to drive segmentation and nurture campaigns, the company says.
In addition, users will be able to use multi-channel engagement data to deliver a personalized digital experience.
Delivra is a CM Group brand.
Episerver recently acquired Optimizely, an experience optimization company.