• by Steve McClellan  @mp_mcclellan, January 20, 2021

Global creative brand consultancy Lippincott has appointed two new partners at its New York office--Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Design practice. 

Rosenberg joins after nearly 15 years at Prophet, where he served as an associate partner responsible for crafting brand strategies for clients including T-Mobile, Bristol-Myers Squibb, Deloitte, GE, Harrah’s Entertainment, HSN, Johnson & Johnson, MetLife and more. 

At Lippincott, Rosenberg’s responsibilities will include shaping and activating brand transformation programs. He’ll also will help build Lippincott’s capabilities in product marketing and demand generation. He reports to Michael D’Esopo, senior partner, director of brand strategy. 

Prior to joining Lippincott, McConnell was a senior vice president at WeWork and led the firm’s innovation practice. Past roles also include vice president, head of design for Samsung Electronics America’s marketing team, global head of design for Chipotle, and executive creative director at R/GA. 

At Lippincott, McConnell’s work will be focused on creating bespoke brand experiences, driven by data-driven creative, research, and strategy. He’s tasked with helping identify new opportunities for growth for Lippincott’s clients and will design products and services to that end. He reports to Rodney Abbot, Senior Partner, Design.

"It's a critical time for brands as they strive to break through and make meaningful connections with their customers,” said Rick Wise, CEO, Lippincott, adding that the two new partners will help the agency’s clients do just that.