AWeber, a provider of email marketing software for small businesses, has unveiled a web landing page builder that it says is an extension of its email product
The AWeber Landing Page Builder is designed to help users easily create a visually appealing landing page and "promote it to the world more effectively without having to be a web development or design expert,” states Chris Vasquez, director of product at AWeber.
The tool relies on the same drag-and-drop technology that the firm’s email clients use, AWeber says, adding that users can create custom, mobile friendly pages at no additional charge.
In addition, SMBs can use the Landing Page Builder to promote products or events, establish an online presence and save money on third-party landing page applications, even if they don’t have a web site, the firm claims.
AWeber’s email software features sign-up forms, over 700 email templates, tag support & automation, a pre-stocked image library and analytics.
The company recently announced that it was increasing its support for AMP (accelerated mobile pages), by incorporating AMP-driven drag-and-drop features into its message editor.
And last year, it also introduced an intelligent design assistant that it says can generate customized email templates from a website or social media profile for use by small businesses.