• by Joe Mandese  @mp_joemandese, February 3, 2021

USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors.

Visit Philadelphia, which is the Greater Philadelphia region’s official tourism marketing agency, has no full-time incumbent.

The account covers leisure travel marketing for five counties -- Bucks, Chester, Delaware, Montgomery and Philadelphia -- and bills about $4 million to $5 million annually.